FaB Caffe Coffee Frappe’ Milk Tea Snacks and Meals Franchise
Advantage of Franchising
Franchising Terms
Listed below are the terms that we need to be familiarized when considering buying a franchise. It’s good to be familiarized with these words to better understand the business model and the documents you’ll be reading when going to sign a franchise contract.
Franchisor – is the one who owns the overall rights and trademarks of the company and the one who gives the permit ion to its franchisees to use the rights and trademarks to do business. The franchisor charges the franchisee an upfront payment called ‘franchise fee’ for the rights to do business under the franchise name. In most cases, the franchisor also collects royalty fee from the franchisee.
Franchisee – An individual that is granted a franchise, as to market a company’s goods or services in a certain local area.
Franchise Fee – Is the cost of entry when purchasing a franchise business. This fee is primarily paid upfront to the franchisor by the franchisees for the use of the rights and trademarks of the business and is used by the franchisor to fund the initial support required by new franchisees.
Franchise Agreement – is a legally binding agreement which outlines the franchisor’s terms and conditions for the franchisee. The franchise agreement also clearly outlines the obligations of the franchisor and the obligations of the franchisee. The franchise agreement is signed at the time an individual has made the final decision to buy the franchise.
Trademark – is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A trademark is usually a name, word, phrase, logo, symbol, design, image, or a combination of these elements. - www.fab.ph
(as of May 2018 database)
STORE LOCATION | NAME | CONCEPT |
ALBAY | ||
Embarcadero de legazpi mall, barangay victory village legazpi city | Tejada, Catalino | Heavens Hamburger & Star frappe |
LCC Mall Albay | Alan Agustin | Buko fresh & Scramble |
ANTIPOLO | ||
#12 ml quezon st. brgy dela paz antipolo city | Lanuza,Rydel | Star frappe |
Fatima University, Sumolong Highway Antipolo | Anthony Lego | Star frappe |
ANTIQUE | ||
SMPC food court Semirara Island, Caluya, Antique Public Market | Malutao, Irene E. | Pizza Delite & Star frappe |
BATAAN | ||
Almers Bldg. De Ocampo st. townsite limay bataan | Hernandez,Jobert | Star frappe |
Sampaguita street Balanga City Bataan | Maribel Doble | Sanck bar & Café |
BACLARAN | ||
Baclaran Bagong Melinyo Plaza F.B Harrison Cor. Russal Ave. brgy. 79 metro manila | Ople, Marinel | Star frappe & Heavens hamburger |
BAGUIO CITY | ||
Station 120 Lower General Luna Rd. Baguio City | Fangon, Christy B. | Snack bar /Café |
Baguio City | Doctolero Gragasin D. | Star frappe |
BINANGONAN RIZAL | ||
Manila East Road Brgy. Macamot Binangonan Rizal | Tecson, Sharon R. | Star Frappe |
Gaisano Mall, Binangonan | Marie Cielo Cenidoza | Star Frappe |
BATANGAS CITY | ||
500 Bolbok, Batangas city 4200 | De Torres, Erwin | Star frappe & Chow meals |
SM Lipa batangas | Gonzales, Rowena | Star frappe |
casa rosella building 2nd flr poblacion mabini batangas | Umali, Lilian | Heaven burger & Chowmeals |
pob. II bawang batangas | Abrahan. Jonah | Star frappe |
cor. Katigbak st., lipa city batangas | Magtibay, Joseph | Star frappe |
Poblacion X Nasugbu batangas | Rosalyn Morga | HEAVENS Burger |
Ilaya Agoncillo Batangas City | Michelle Miranda | HEAVENS Burger |
Padre Garcia Batangas | Jyane Scarlet Silva | Starfrappe |
Lipa City Batangas | Sheryl Ann Echeveria | Star frappe Food stall |
LTK BLDG, San Pedro Sto Tomas, Batangas | Janeth Laloon | Star frappe |
Poblacion, Ibaan Batangas | Katherine Mayor Viñas | Star frappe/Heaven's/Dimsum |
#8935 DJPMM Access Brgy. Cuta Batangas City | Jonald Bautista | |
BULACAN | ||
09 Sitio Gipit Brgy. San Jose Patag, Sta Maria, Bulacan | Alberto,Cristina R. | Star Frappe |
#247 provincial road, san jose patag, sta maria, bulacan, infront of st. joseph college | Guevarra Rofer G. | Star Frappe |
east 1-2 muzon central terminal market, muzon san jose del monte bulacan | Villarin Aiza | Snack bar /Café |
06 hi rail dulo bulihan malolos, bulacan | Manaloto, Jeffrey & Emma | Star frappe , Dimsum |
Connies place near devine mercy church sta rosa 1 marilao bulacan | Funa,Rowena | Star frappe,Pizza D |
DMC Bldg. (Santrans) Minuyan Proper, City of san jose del monte bulacan | Esman, Maricel P. | Snack bar /Café |
mc arthur hi-way poblacion guiguinto, bulacan | Santos, Studge | Star frappe |
Sta maria bulacan | Cecilia Ramirez | Dimsum Temple |
Sampol Market, san Jose delmonte Bulacan | Susan Saludo | Heaven's Burger |
BOHOL CITY | ||
Tagbilaran City Bohol | Wendiline Rojas | Food treat(Starfrappe/HB/DT) |
CABANUTAN | ||
SM Cabanatuan | Rosmia Cruz | Star frappe |
CAINTA RIZAL | ||
2nd flr market place cainta rizal | Ibay,Charity M. | Star frappe, chow meals, & sip fries |
CAGAYAN VALLEY | ||
Centro lallo cagayan valley | Rushelle Appari | Star Frappe |
Appari Cagayan Valley | Hazel,Wacayan | Star Frappe |
CALOOCAN | ||
Dr. Jose N. Rodrigeuz memorial hospital tala caloocan city | Gapuzan, Rochelle | Star frappe |
CEBU CITY | ||
A.C Cortes avenue mandaue cebu city 6014 | Taratea , Crytser | Star frappe |
SM Cebu | Janette Licayan | Star frappe |
Robinson Cyber Gate- Cebu city | Chuck Abellana | Star frappe |
69 Visitacion Jones, Cebu City | Elsbeth Grace | Star frappe |
CATANDUANES | ||
San Pablo Virac Catanduanes | San Ramon, Ednalyn V. | Heavens Hamburger |
Virac Town Center Gogon Silangan. Virac Catanduanes | Jalac, Arnel | Dimsum Temple |
#12 Virac metrowalk, San Roque Virac Catanduanes | Santos, Myra | Star frappe, Dimsum Temple & Chowmeals |
CAMARINES SUR | ||
grs. Ragay camarines sur. Tabing highway, in front of vlars gasoline station | Salud, Mildred | Star frappe & Pizza Delite |
CAGAYAN DE ORO | ||
hypermart prince mart opoz misaminis oriental | Tolentino , Jane | Heavens hamburger |
zone 12 national highway poblacion , taoloan , misamis oriental | Luza, April Rose | Star frappe |
CEBU CITY | ||
SM City Cebu | Licayan Janette P. | Star frappe |
Sta. fe bantayan island cebu city | Garcia, Eulali Rhigena | Star frappe & Dimsum Temple |
CAVITE | ||
Stall Number 8 Plaza Coronel Poblacion 3, INDANG Cavite | Abril, Joyce U. | Star Frappe |
Avenida st. ph 4 A Brgy. Pinagbuklod, bahayang pag asa subdivision city of imus cavite | Dimayuga, Carla | Star Frappe |
237 Malagasang 1-C Imus city cavite | Estonactoc, Ruby A./Ron Delos Santos | Star Frappe / Dimsum Temle |
Unit 2nd flr pelayo bdlg, tirona hiway dulong bayan bacoor cavite | Venir, Gabito | Star frape & Heavens Hamburger |
super 8 grocery warehouse dasma bayan inside malihan st. zone 4 dasmarinas cavite | Solano, Girly | Star frappe |
brgy 8, carmona, cavite | Olaes, Lovely Gillian S. | Star frappe |
Blk 44 Lot 4 Fatima 2 Dasmarinias, Cavite | Audrey Pedraza | Heaven's Hamburger, Star Frappe & Dimsum |
BA L13 P1 EXT GREEN GATE SUBD. MALAGASANG IIA. IMUS CAVITE | Mary Rose Seriño | STAR FRAPPE |
51,L4 Brgy Sta Fe Dasmariñas Cavite | Maria Tropicales | STAR FRAPPE |
RFC Molino Mall, Bacoor Caviter | Terence Rene T. Iguidez 111 | Gulaman corner |
ALIMA, Bacoor Cavite | Conrado Garcia | Star frappe |
COTOBATO | ||
#6 floresto ebo delfin arcade , poblacion 8, Midsayap North Cotabto | Latris Quine love | Star frape |
Jep bldg. pantua village, brgy zone lll, koronadal city south cotobato | Pinongcos, Evelyn | Star frape |
aleosan public market, municipality of aleosan, north cotobato | Pinongcos, Evelyn | Pinoy hot balls |
DAVAO | ||
ER MALL mati comval province | Barriga Kharisma | Star frappe |
DAGUPAN | ||
Zamorra Street Dagupan, Pangasinan | Ingrid Alcaraz | star frappe |
Arellano St. Dagupan | Emma Timonera | star frappe |
ISABELA CITY | ||
Unit 3 Ground floor San Mateo road, brgy aurora alicia, isabel | Depiedra,Susan T. | Snack Bar/Café |
17-18 benluisa building carreon st. santiago city isabela | Masa, Rommel | DISTRIBUTOR |
savemore market, santiago city, isabela | Arellano, Maricel | Star Frappe |
northstar mall Alibagu city iligan | Agcanas, Marlyn | Star Frappe & Dimsum Temple |
Dubinan East, Santiago City Isabela | Regina Apostol | Star frappe |
ILOCOS SUR | ||
Public market, rosario cervantes Ilocos sur | Pugasen, Arnel | Snacku house - heavens burger & dimsum |
Sto Domingo, Ilocos Sur | Sharon/Mary Joy Quisada | Star frappe |
ILOCOS NORTE | ||
Brgy 5, san simon , bacarra, ilocos norte | Melinda, Dugay | Star frappe |
brgy 2, ablan batac city ilocos norte | Tariga, Melisa | Star frappe, pinoy hot balls & heavens |
ILO ILO City | ||
Taft North Mandurriao, Ilo Ilo City | Ninfa S. Silva | Star frappe |
Qezon City Ilo Ilo City(across sta teresita Church) | Yvone Speak | Snack bar |
Gerona st.Guimbal Iloilo infront of mercury drug store | Lorela Galoport | Star frappe |
Blk 3 Lot 3 Santol Mahogany St. Happy Homes Subd Zarraga Ilo Ilo City | Elena Bayas | Star frappe |
LAGUNA CITY | ||
Block 38, Lot 1, Stall #2 centro de san lorenzo clubhouse dita, sanata rosa laguna | Guingcangco Alain S. | Snacku House (Star frappe & Dimsum Temple) |
Los Baños Laguna | Salonga, Maria Cristina U. | Star frappe |
Check point Mall Calamba City Laguna (Upper Ground Floor) | Salgados, Jennifer Lorraine F. | Star Frappe |
Pure Gold San Pablo - Brgy A-1 Colago Ave. San Pablo City | Bumagat,Angela | Starfrappe |
P Guevarra St., Sta. Cruz Laguna | Abrillo, Marciano S. | Star Frappe, Sip Fries |
University Center, Km 34 Nat'l Hway, Brgy. San Antonio, Biñan City, Laguna | Bibon, Paul bryan O. | Star frappe |
centro mall cabuyao laguna | Gonzales, Sarah jane | Star frappe |
bucal ipil ipil st. calamba city in front of letran school at calamba | Rebong , Ramil | Star frappe & chow meals |
pacita complex san pedro city laguna | Villanueva , Eliseo | Star frappe |
realica subd. Pulo , city of cabuyao laguna | Maileen Corral | Star frappe, Sisig, & PIZZA |
Brgy San antonio, Laguna | Anna Francessa Jimena | star frappe |
Southern Heights Village San Pedro Laguna | John John Nadduhan | Heaven's burger |
8950 Food plaza inside University Perpetual help system, Laguna | Lilian Maliksi | Nachos Tacorama/Pinoy Hotballs |
LAOG | ||
#64 a.g tupaz avenue brgy 8 san vicente, Laoag City | Formoso, John | Star frappe |
LAS PIÑAS | ||
888 arias st. talon dos las pinas city | De Belen, | Pizza Delite, Star frappe |
91 Aurora drive. Vergonville subdivision pulang lupa dos las pinas city | Villarin, Aiza | Star frappe |
KIDAPAWAN | ||
Perez st. kidapawan city | Magtolis, Renante | Star frappe |
MANILA CITY | ||
265 teresa st. Sta mesa manila | Calizo,Luisa | Sar frappe |
Unitop Nagtahan, Sta mesa | Severino Blanquisco | Sip fries |
St. Francis Megamall | Severino Blanquisco | Sip fries |
Recto Ave | Severino Blanquisco | Sip fries |
QQ Mall Recto Ave Manila(Quiapo) | Franncisco Garcia | Pizza delight |
Congressional Ave Quezon City | Jelyn Regalado | Star frappe |
Legarda Manila | Ednaida Esteban | Star frappe |
no location | Gemmalyn Diassan | Snack bar(Dimsum,Sisig,Pizza,Chow meals, Starfrappe, Sip fries |
TIP 21st Avenue Cubao | Editha Gordoncillo/Obette Esteban | Shawarma Racks |
Leon Guinto St. Malate Manila | Aaron Escartin/ Ma. Adevic Conception | Dimsum/Star frappe/Waffle daffle |
MALABON | ||
Gov. Pascual Ave. Malabon | Norlyn Haro | Star frappe |
MORONG RIZAL | ||
376 t. claudio st. maybancal morong rizal | Olano. Joan | Star frappe |
#12 ml quezon st. brgy. Dela paz antipolo City | Lanuza, Rydel M. | Star frappe |
tomas claudio san juan morong rizal | Aquino, Mark Angelo | Sip fries |
MINDANAO AVENUE | ||
Saint Dominic building door 3 - J Mindanao Avenue Q.C | Chavez, Edwin | Star frappe |
MARIKINA CITY | ||
#42 Upper balite 89, brgy fortune, marikina city | Gabriel, M. Gerelyn | Sip fries |
Riverbank Marikina | Angeles Leila, | Food trear(star frappe/chow meals/heavenn's) |
Manabat Anatoly | Heavens Hamburger | |
MAKATI CITY | ||
B1 Rustans alphaland Makati Place 7232 Malugay st. makati city | Ng, Janel | |
liza b5 t. alonzo st. zero block west rembo makati city | Conte, Karen joy / Dayrit Jaymar | Star frappe |
bangay banghol makati city | Saldivar Divine | Star frappe |
BLK 220 Lot 10 Mullein St Makati City | Thess mercado/ Jernice Ann Jaron | Star frappe/Heaven's Burger/Chow meals |
MUNTINLUPA | ||
Star mall alabang | Niña Obero | Star frappe |
South Alabang | Ednaida Esteban | Gulaman corner |
South Alabang | Ednaida Esteban | Star frappe |
2nd floor Polaris Bldg District, Filinvest City Alabang | Richard Montelidano | Star frappe |
LAGUNA | ||
Pure Gold san pablo laguna | Bumagat, angela | Star frappe |
Los Baños Laguna | Salonga, Cristina | Star frappe |
blk 36 lot 27 southville 3a brgy san antonio , san pedro laguna | Bibon, Paul Bryan | Star frappe |
Sunstar Mall Sta Cruz Laguna | Anna Jimenea | Star frappe |
LA UNION | ||
a & b huliganga bldg, natl highway, ortiz, naguilian, la union | Soriano , Geralidine | Starfrappe , Sip fries |
Primark mall, purok 5 hillside, san benito sur , aringay, la union | Noe,Revelyn | Star frappe & Sip fries |
San Fernando La Union | Ollero, lovella | Star frappe |
carlatan , san fernando la union | De padua, israel | Star frappe |
LEYTE | ||
Corner sta ana. Street burauen leyte | Fenomeron, Fe | Star frappe |
NEGROS | ||
City Mall, Kabankalan City, Negros Occidental | Navales, Howard G. | Pizza Delight |
Hacienda montilla sipalay negros occidental | Ferreras, Camille franchesca | Star frappe & Heavens hamburger |
metro hypermarket bldg. hernandez st. bacolod city negros | Hular, Kris ann L. | Star frappe |
27st. Lacson St. Balocod City | Cyril Miraflor | Dimsum Temple |
MANDALUYONG | ||
shaw centre mall shaw blvd mandaluyong | Agustin, Noralie | Star frappe |
Arlet Figueroa/ Loiue Anne Santos | Dimsum Temple | |
NAGA | ||
Balatas st. cor magsaysay avenue, naga city | Abonal, Lalaine | Distributor |
Rosales residence #12 bagumbayan sur, naga city | Mildred Rosales/ Cary Ceron | Star frappe |
NOVALICHES | ||
Robinson novaliches (Barangay pasong putik, quirino highway novaliches quezon city | Aratea, Oscar | Star frappe |
Garnil,Cabrera | Star frappe & Dimsum Temple | |
quirino hiway sauyo novaliches q.c | Cobacha Eden Claire | Star frappe & Sip Fries |
Robinosons Nova | Jose Ramon Ramos | Nachos/Waffle |
Nova mall Novaliches Bayan | Althea Makabenta | Starfrrape/Pizza Delite |
NUEVA VISCAYA & ECIJA | ||
Central luzon state university old market bantug munoz nueva ecija | Castro, Lalaine | Star frappe |
purok 2 brgy. San roque cabiao nueva ecija | De Roxas, Jhayven Matthew | Star frappe |
Mac Tower, Maharlika Highway Brgy F.R Marcos San Jose City Nueva Ecija | Melvin Hubilo | Star frappe |
PANGASINAN | ||
manaog pangasinan | Lister , Garcia M. | SNACK bar café |
san carlos town center, rizal avenue cor. Zamora st. san carlos city, pangasinan | Cayabyab, Ruben | Star frappe |
Urdaneta Pangasinan | Columbres Ruth(Lister Garcia) | SNACK bar café |
Sta Barbarra Pangasinan | Diane Rose Lumibao | Starfrappe |
Acosta St. Poblacion, Balungao Pangasinan | Rose Peralta Sardilla | Food trear(Star frappe/Dimsum/Chow meals) |
PALAWAN | ||
Cliffside building Rizal st. brgy maligaya el nido palawan | Socrates, Fernando | Star frappe |
PARANAQUE | ||
Multinational village | Lalu, Rhodora | snack bar café |
Magdalena Arcade, Dalanyag RD San dionisio Paranaque | Johnsten Dandan | star frappe |
PAMPANGA | ||
Sta cruz. Lubao , Pampanga | Santos, Christine C. | Star frappe |
arcade mcarthur highway, san vicente apalit, pampanga | Villanueva, Math | Star frappe |
fields ave. BLGO angeles city pampanga | Sanqui Jinky | Heavens hamburger |
sto nino. Cervantes , guagua, pampanga | Lustre, Crisanto | Chow meals , starfrappe & heavens hamburger |
Rodriguez Rizal | ||
22A Mabini Street, Rodriguez Rizal | Alyza Marie Alejandro | Starfrappe/H'B/Dimsum |
TANAY Rizal | ||
Tanay Rizal | Vanessa Bias | Starfrappe/ Heaven's burger |
Xentro Mall Tanay Rizal | Jeravy Gonzaga | Starfrappe |
MANILA | ||
Baclaran Bagong Melinyo Plaza F.B Harrison Cor. Russal Ave. store Brgy. 79 Metro Manila | Ople, Marinel J. | S Frappe & H Burger |
TAGAYTAY | ||
Brgy Lumil, Sta Rosa Tagaytay Rd. silang Cavite | De Luna Erika | Star frappe & Heavens Hamburger |
TAGUIG CITY | ||
FTI Taguig | Raymon Nicholas Gorres | Heaven's Burger |
TAWI TAWI | ||
shawarma house restaurant datu halun st. poblacion bongao tawi tawi | Mohammad, Zenaida | star frappe & sip fries |
TARLAC CITY | ||
POB1 Gerona Tarlac City | Corpuz, Gina | Star frappe |
PASIG | ||
BLESSING AND PROSPERITY FOOD COURT 2367 p. BURGOS RD. PASAY CITY | Alejo, Christopher T.(Maria. Tropicales) | Star frappe |
Malinao food park f. manalo st. malinao pasig | Fenis, Jayson | Starfrappe & Sip fries |
village eats food park | Yap, Mark | Starfrappe & Pizza Delite |
178 M.H del pilar st. Pasig city | Gaskin,. Gregory | Heaven's Burger |
Santolan Pasig City | Bernadette Sarmiento | Starfrappe/Heaven's Burger |
306 Dr. Ssixto Antonio Ave. Caniogan Pasig City | Elena Abeleda | Food treat(Star frappe/Shawarma/Dimsum) |
Napico Street Pasig City | Margie Nario | Gulaman/Pinoyhotballs/Heaven's |
109 pag asa st. Caniogan Pasig City | Glenn Paul Santos | Star frappe |
#2 E. Hermosa t. San Roque Pateros Pasig | Rebecca cruz | Heaven's Burger |
Dr. Sixto Antonio ave. Rosario Elementary School | Anthony Viray Santos | Heaven's Burger |
QUEZON | ||
Pacific Mall Lucena Quezon Province | Reniel Marinduque | Star frappe |
QUEZON CITY | ||
LT. FRANCISCO ST. KRUS NA LIGAS QUEZON CITY | Purita, Noriega R. | Heaven's Hamburger |
CIRCLE SM P. TUAZON BRGY. SOCORRO QUEZON CITY | Sarmiento, Marlou P. | star frappe |
Saint Dominic Building Door 3-J Mindanao avenue Q.C | Chavez,Edwin | Star Frappe |
DW #5 Intrepid plaza bldg e. rodriguez jr. ave brgy bagumbayan quezon city | Flores,Martin | Star Frappe |
shopking commonwealth avenue quezon city | Fegason, Thelma | star frappe |
#24 mine st. cor. Forestry st. vasra quezon city | De castro, Ma. Theresa | star frappe & Sizzle sisig |
Technohub , Quezon city | Garcia, Yancy | starfrappe |
Christina Gunda | Commonwealth | starfrappe |
SANTOLAN | ||
one stop shop lrt 2 santolan station | Unidad, Cindy | Star frappe |
SURIGAO | ||
Brgy 6 Poblacion Dapa, Surigao Del Norte | Plaza, Rodney G./ Cuizon Ruchie Marie M | Star frappe, Sip fries |
SAMPALOC MANILA | ||
1027 Santiago Sampaloc Manila ( tapaat wilcon) | Ednaida Estaban | Starfrappe/Dimsum/ Chow meals |
SAMAR | ||
J & F Mall Barangay songco borongan eastern samar | Ty, Simplicio T. | Star frappe, Poping corn,pinoy hot ball,sip fries |
J & F Mall Barangay songco borongan eastern samar | Targa,Shiela | Sizzle sisig & Chow meals |
catbalogan samar | Bartolome, Jessa C. | Star frappe & Dimsum Tenple |
ZAMBOANGA | ||
WESTERN MINDANAO STATE UNIVERSITY CAMPUS,NORMAL RD. BALIWASAN ZAMBOANGA CITY | NADZRA APASA | STAR FRAPPE, SIP FRIES |
Triangle Village, Sta. Cruz, Kabalasan, Zamboanga Sibugay Province | Genito, Christine/Angelie A. | Food Treat (Sip Fries, Star Frappe, Pizza Delite) |
SM Mindpro Mall, La Purisma St, Brgy Zone 111, Zamboanga Citry | Sharifa Aini Sadjail | Star frappe |
Masa, Rommel A. | 17/18 Benluisa bldg. Carreon st. centro east Santiago City | |
Crisostomo. Felimon | Malvar st. poblacion 38 infanta quezon province | |
De Belen, John Erick | 888 arias st. talon dos las pinas city | |
Abonal, Lalaine | Balatas st. cor magsaysay avenue, naga city | |
Wallen,Jane | Tugegarao City |
ISABELA CITY | |
Unit 3 Ground floor San Mateo road, brgy aurora alicia, isabel | Mrs. Depiedra,Susan T. |
TARLAC | |
basement, KHS building, romulo blvd. cutcut1, tarlac city | Mrs. Corpuz,Joanne |
TUGUEGARAO CITY | |
College Ave. Brgy caritan sur tuguegarao city, cagayan valley | Mrs.Wallen, Jane |
BAGUIO CITY | |
Station 120 Lower General Luna Rd. Baguio City | Mrs.Fangon, Christy B. |
BULACAN | |
east 1-2 muzon central terminal market, muzon san jose del monte bulacan | Ms.Villarin Aiza |
DMC Bldg. (Santrans) Minuyan Proper, City of san jose del monte bulacan | Mrs. Esman, Maricel P. |
NAVOTAS | |
Ignacio corner Governor Andres Pascual St. Daanghari Navotas city | Mrs. Dejomo Marilou P. |
MARIKINA | |
Mrs.Yap, Nestor | |
PANGASINAN | |
manaog pangasinan | Mr. Lister , Garcia M. |
PARANAQUE | |
Multinational village | Mrs. Lalu, Rhodora |
MANILA | |
PUP Sta Mesa Manila | Mrs. Trinidad, Eriza |
PANGASINAN | |
Urdaneta pangasinan | Mr. Aeoine, Manuel |
CAVITE | |
Silang Cavite near mulicipality of silang | Mrs. Fredge Jacinth |
BATANGAS | |
#8935 DJPMM Access Brgy. Cuta Batangas City | Mr. Jonald Bautista |
- www.fab.ph
What is Franchising?
Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units.
Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company’s products and services can help them. It is a method for distributing products and services that satisfy customer needs.
Franchising is a network of interdependent business relationships that allows a number of people to share:
In short, franchising is a strategic alliance between groups of people who have specific relationships and responsibilities with a common goal to dominate markets, i.e., to get and keep more customers than their competitors.
There are many misconceptions about franchising, but probably the most widely held is that you as a franchisee are “buying a franchise.” In reality you are investing your assets in a system to utilize the brand name, operating system and ongoing support. You and everyone in the system are licensed to use the brand name and operating system.
The business relationship is a joint commitment by all franchisees to get and keep customers. Legally you are bound to get and keep them using the prescribed marketing and operating systems of the franchisor.
To be successful in franchising you must understand the business and legal ramifications of your relationship with the franchisor and all the franchisees. Your focus must be on working with other franchisees and company managers to market the brand, and fully use the operating system to get and keep customers.
Other franchisees and company operated units are not your competition. The opposite is true. They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customer’s familiarity with and trust in the brand. So in this respect you are working as a team with others in the system. Other franchisees share with you the responsibility for quality, consistency, convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.
An “ownership mentality” destroys the reason franchised and company-operated units are successful. Think about it. If you think you “bought” a franchise, you become an “owner” and begin to think and act like an owner. You will want to change the system because of your needs, you will wonder what you are paying the royalty for, and you will begin thinking of other franchisees as your competitors. For these and many other reasons you do not want to think of yourself as an “independent owner.”
As a franchisee you own the assets of your company, which you have chosen to invest in someone else’s brand and operating system and ongoing support. You own the assets of your company, but you are licensed to operate someone else’s business system.
Finally, your desire to become a franchisee must be grounded in your belief that you can be more successful using someone else’s brand and operating according to their systems and methods, than you could if you opened up your own independent business and competed against them. You want to look for a franchisor who is building a system of interdependent franchisees who are committed to getting and keeping customers, to growing faster than the market, to growing faster than the competitors, and to do all of that with high margins. When you discover a franchisor who understands this relationship, you have a franchisor worth your consideration. - www.fab.ph
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