FaB Caffe Coffee Frappe’ Milk Tea Snacks and Meals Franchise

May. 17, 2017

Advantage of Franchising

•The business you are franchising is already successful and is a proven idea. Usually, before offering the business for franchising, the original owners have already built it up and have already made it successful. Franchising, for them, is a way to expand the business; it is not a way to build the business from a small one to a big one.
 
•The brand name is already recognized and name-recall is already very easy. Plus the franchisor or the owner of the franchise will take it upon himself to promote the franchised name or product, which will benefit the franchisee.
 
•You may have exclusive rights to market the franchised products in your territory. One example is Starbucks Philippines. This one is franchised, yes, but the franchise belongs to just a single entity in the whole country.
 
•A franchisee will enjoy the benefits of being supported by the franchisor. This is part of the franchise agreement. In return for the franchise fee the franchisee pays the franchisor, the latter commits to support, to train, to share ideas and even manpower to the franchisee.
 
•Systems are already in place. From getting the supplies to cooking the food (if you’re franchising a fast food or a food cart business) to selling the products or services to summarizing your numbers and producing your financial reports, the systems are already there for you. You just need to follow them.
 
•You will get to leverage on the good name and purchasing power of your franchisor when it comes to sourcing your supplies from suppliers.

Franchising Terms

Listed below are the terms that we need to be familiarized when considering buying a franchise. It’s good to be familiarized with these words to better understand the business model and the documents you’ll be reading when going to sign a franchise contract.

Franchisor – is the one who owns the overall rights and trademarks of the company and the one who gives the permit ion to its franchisees to use the rights and trademarks to do business. The franchisor charges the franchisee an upfront payment called ‘franchise fee’ for the rights to do business under the franchise name. In most cases, the franchisor also collects royalty fee from the franchisee.

Franchisee – An individual that is granted a franchise, as to market a company’s goods or services in a certain local area.

Franchise Fee – Is the cost of entry when purchasing a franchise business. This fee is primarily paid upfront to the franchisor by the franchisees for the use of the rights and trademarks of the business and is used by the franchisor to fund the initial support required by new franchisees.

Franchise Agreement – is a legally binding agreement which outlines the franchisor’s terms and conditions for the franchisee. The franchise agreement also clearly outlines the obligations of the franchisor and the obligations of the franchisee. The franchise agreement is signed at the time an individual has made the final decision to buy the franchise.

Trademark – is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A trademark is usually a name, word, phrase, logo, symbol, design, image, or a combination of these elements. - www.fab.ph

May. 17, 2017

(as of May 2018 database)

 

STORE LOCATION NAME CONCEPT
     
ALBAY    
     
Embarcadero de legazpi mall, barangay victory village legazpi city Tejada, Catalino Heavens Hamburger & Star frappe
LCC Mall Albay Alan Agustin Buko fresh & Scramble
     
ANTIPOLO    
#12 ml quezon st. brgy dela paz antipolo city Lanuza,Rydel Star frappe
Fatima University, Sumolong Highway Antipolo Anthony Lego Star frappe
     
     
ANTIQUE    
SMPC food court Semirara Island, Caluya, Antique Public Market Malutao, Irene E. Pizza Delite & Star frappe
     
     
BATAAN    
Almers Bldg. De Ocampo st. townsite limay bataan Hernandez,Jobert Star frappe 
Sampaguita street Balanga City Bataan Maribel Doble Sanck bar & Café
     
     
     
BACLARAN    
Baclaran Bagong Melinyo Plaza F.B Harrison Cor. Russal Ave. brgy. 79 metro manila Ople, Marinel Star frappe & Heavens hamburger
     
     
     
BAGUIO CITY    
Station 120 Lower General Luna Rd. Baguio City Fangon, Christy B. Snack bar /Café
Baguio City Doctolero Gragasin D. Star frappe
     
     
     
     
     
     
     
BINANGONAN  RIZAL    
Manila  East Road Brgy. Macamot Binangonan Rizal Tecson, Sharon R. Star Frappe
Gaisano Mall, Binangonan Marie Cielo Cenidoza Star Frappe
     
     
     
     
BATANGAS CITY    
500 Bolbok, Batangas city 4200 De Torres, Erwin Star frappe & Chow meals
SM Lipa batangas Gonzales, Rowena Star frappe
casa rosella building 2nd flr poblacion mabini batangas Umali, Lilian Heaven burger & Chowmeals
pob. II bawang batangas Abrahan. Jonah Star frappe 
cor. Katigbak st., lipa city batangas Magtibay, Joseph Star frappe
Poblacion X Nasugbu batangas Rosalyn Morga HEAVENS Burger
Ilaya Agoncillo Batangas City Michelle Miranda HEAVENS Burger
Padre Garcia Batangas Jyane Scarlet Silva Starfrappe
Lipa City Batangas Sheryl Ann Echeveria Star frappe Food stall
LTK BLDG, San Pedro Sto Tomas, Batangas Janeth Laloon Star frappe
Poblacion, Ibaan Batangas Katherine Mayor Viñas Star frappe/Heaven's/Dimsum
#8935 DJPMM Access Brgy. Cuta Batangas City Jonald Bautista  
     
     
     
BULACAN    
09 Sitio Gipit Brgy. San Jose Patag, Sta Maria, Bulacan Alberto,Cristina R. Star Frappe
#247 provincial road, san jose patag, sta maria, bulacan, infront of st. joseph college Guevarra Rofer G. Star Frappe
east 1-2 muzon central terminal market, muzon san jose del monte bulacan Villarin Aiza Snack bar /Café
06 hi rail dulo bulihan malolos, bulacan Manaloto, Jeffrey & Emma Star frappe , Dimsum
Connies place near devine mercy church sta rosa 1 marilao bulacan Funa,Rowena Star frappe,Pizza D
DMC Bldg. (Santrans) Minuyan Proper, City of san jose del monte bulacan Esman, Maricel P. Snack bar /Café
mc arthur hi-way poblacion guiguinto, bulacan Santos, Studge Star frappe
Sta maria bulacan Cecilia Ramirez Dimsum Temple
Sampol Market, san Jose delmonte Bulacan Susan Saludo Heaven's Burger
     
     
     
BOHOL CITY    
Tagbilaran City Bohol Wendiline Rojas Food treat(Starfrappe/HB/DT)
     
     
     
CABANUTAN    
SM Cabanatuan Rosmia Cruz Star frappe
     
     
CAINTA RIZAL    
2nd flr market place cainta rizal Ibay,Charity M. Star frappe, chow meals, & sip fries
     
     
     
CAGAYAN VALLEY    
Centro lallo cagayan valley Rushelle Appari Star Frappe
Appari Cagayan Valley Hazel,Wacayan Star Frappe
     
     
CALOOCAN    
Dr. Jose N. Rodrigeuz memorial hospital tala caloocan city  Gapuzan, Rochelle Star frappe
     
     
CEBU CITY    
A.C Cortes avenue mandaue cebu city 6014 Taratea , Crytser Star frappe
SM Cebu Janette Licayan Star frappe
Robinson Cyber Gate- Cebu city Chuck Abellana Star frappe
69 Visitacion Jones, Cebu City Elsbeth Grace  Star frappe
     
     
     
CATANDUANES    
San Pablo Virac Catanduanes San Ramon, Ednalyn V. Heavens Hamburger
Virac Town Center Gogon Silangan. Virac Catanduanes Jalac, Arnel Dimsum Temple
#12 Virac metrowalk, San Roque Virac Catanduanes Santos, Myra Star frappe, Dimsum Temple & Chowmeals
     
     
CAMARINES SUR    
grs. Ragay camarines sur. Tabing highway, in front of vlars gasoline station Salud, Mildred Star frappe & Pizza Delite
     
     
     
CAGAYAN DE ORO    
hypermart prince mart opoz misaminis oriental Tolentino , Jane Heavens hamburger
zone 12 national highway poblacion , taoloan , misamis oriental Luza, April Rose Star frappe
     
     
     
     
CEBU CITY    
SM City Cebu Licayan Janette P. Star frappe
Sta. fe bantayan island cebu city Garcia, Eulali Rhigena Star frappe & Dimsum Temple
     
     
CAVITE    
Stall Number 8 Plaza Coronel Poblacion 3, INDANG Cavite Abril, Joyce U. Star Frappe
Avenida st. ph 4 A Brgy. Pinagbuklod, bahayang pag asa subdivision city of imus cavite Dimayuga, Carla Star Frappe
237 Malagasang 1-C Imus city  cavite Estonactoc, Ruby A./Ron Delos Santos Star Frappe / Dimsum Temle
Unit 2nd flr pelayo bdlg, tirona hiway dulong bayan bacoor cavite Venir, Gabito Star frape & Heavens Hamburger
super 8 grocery warehouse dasma bayan inside malihan st. zone 4 dasmarinas cavite Solano, Girly Star frappe
brgy 8, carmona, cavite Olaes, Lovely Gillian S. Star frappe
Blk 44 Lot 4 Fatima 2 Dasmarinias, Cavite Audrey Pedraza Heaven's Hamburger, Star Frappe & Dimsum
BA L13 P1 EXT GREEN GATE SUBD. MALAGASANG IIA. IMUS CAVITE Mary Rose Seriño STAR FRAPPE
51,L4 Brgy Sta Fe Dasmariñas Cavite Maria Tropicales STAR FRAPPE
RFC Molino Mall, Bacoor Caviter Terence Rene T. Iguidez 111 Gulaman corner
ALIMA, Bacoor Cavite Conrado Garcia Star frappe
     
     
COTOBATO    
#6 floresto ebo delfin arcade , poblacion 8, Midsayap North Cotabto Latris Quine love Star frape
Jep bldg. pantua village, brgy zone lll, koronadal city south cotobato Pinongcos, Evelyn Star frape
aleosan public market, municipality of aleosan, north cotobato Pinongcos, Evelyn Pinoy hot balls
     
     
     
     
DAVAO    
ER MALL mati comval province Barriga Kharisma Star frappe
     
     
     
DAGUPAN    
Zamorra Street Dagupan, Pangasinan Ingrid Alcaraz star frappe
Arellano St. Dagupan Emma Timonera star frappe
     
     
     
     
     
ISABELA CITY    
Unit 3 Ground floor San Mateo road, brgy aurora alicia, isabel Depiedra,Susan T. Snack Bar/Café
17-18 benluisa building carreon st. santiago city isabela Masa, Rommel DISTRIBUTOR
savemore market, santiago city, isabela Arellano, Maricel Star Frappe
northstar mall Alibagu city iligan Agcanas, Marlyn Star Frappe & Dimsum Temple
Dubinan East, Santiago City Isabela Regina Apostol Star frappe
     
     
ILOCOS SUR    
Public market, rosario cervantes Ilocos sur Pugasen, Arnel Snacku house - heavens burger & dimsum
Sto Domingo, Ilocos Sur Sharon/Mary Joy Quisada Star  frappe
     
     
ILOCOS NORTE    
Brgy 5, san simon , bacarra, ilocos norte Melinda, Dugay Star frappe
brgy 2, ablan batac city ilocos norte Tariga, Melisa Star frappe, pinoy hot balls & heavens 
     
     
     
     
ILO ILO City    
Taft North Mandurriao, Ilo Ilo City Ninfa S. Silva Star frappe
Qezon City Ilo Ilo City(across sta teresita Church) Yvone Speak Snack bar
Gerona st.Guimbal Iloilo infront of mercury drug store Lorela Galoport Star frappe
Blk 3 Lot 3 Santol Mahogany St. Happy Homes Subd Zarraga Ilo Ilo City Elena Bayas Star frappe
     
     
     
     
LAGUNA CITY    
Block 38, Lot 1, Stall #2 centro de san lorenzo clubhouse dita, sanata rosa laguna Guingcangco Alain S. Snacku House (Star frappe & Dimsum Temple)
Los Baños Laguna Salonga, Maria Cristina U. Star frappe
Check point Mall Calamba City Laguna (Upper Ground Floor) Salgados, Jennifer Lorraine F. Star Frappe
Pure Gold San Pablo - Brgy A-1 Colago Ave. San Pablo City Bumagat,Angela Starfrappe
P Guevarra St., Sta. Cruz Laguna Abrillo, Marciano S. Star Frappe, Sip Fries
University Center, Km 34 Nat'l Hway, Brgy. San Antonio, Biñan City, Laguna Bibon, Paul bryan O. Star frappe
centro mall cabuyao laguna Gonzales, Sarah jane Star frappe
bucal ipil ipil st. calamba city in front of letran school at calamba Rebong , Ramil Star frappe & chow meals
pacita complex san pedro city laguna Villanueva , Eliseo Star frappe
realica subd. Pulo , city of cabuyao laguna Maileen Corral Star frappe, Sisig, & PIZZA
Brgy San antonio, Laguna Anna Francessa Jimena star frappe
Southern Heights Village San Pedro Laguna John John Nadduhan Heaven's burger
8950 Food plaza inside University Perpetual help system, Laguna Lilian Maliksi Nachos Tacorama/Pinoy Hotballs
     
     
LAOG    
#64 a.g tupaz avenue brgy 8 san vicente, Laoag City Formoso, John Star frappe
     
     
     
LAS PIÑAS    
888 arias st. talon dos las pinas city De Belen,  Pizza Delite, Star frappe
91 Aurora drive. Vergonville subdivision pulang lupa dos las pinas city Villarin, Aiza Star frappe
     
     
     
KIDAPAWAN    
Perez st. kidapawan city Magtolis, Renante Star frappe
     
MANILA CITY    
265 teresa st. Sta mesa manila Calizo,Luisa Sar frappe
Unitop Nagtahan, Sta mesa Severino Blanquisco Sip fries
St. Francis Megamall Severino Blanquisco Sip fries
Recto Ave Severino Blanquisco Sip fries
QQ Mall Recto Ave Manila(Quiapo) Franncisco Garcia Pizza delight
Congressional Ave Quezon City Jelyn Regalado Star frappe
Legarda Manila Ednaida Esteban Star frappe
no location Gemmalyn Diassan Snack bar(Dimsum,Sisig,Pizza,Chow meals, Starfrappe, Sip fries
TIP 21st Avenue Cubao Editha Gordoncillo/Obette Esteban Shawarma Racks
Leon Guinto St. Malate Manila Aaron Escartin/ Ma. Adevic Conception Dimsum/Star frappe/Waffle daffle
     
     
MALABON    
Gov. Pascual Ave. Malabon  Norlyn Haro Star frappe
     
     
MORONG RIZAL    
376 t. claudio st. maybancal morong rizal Olano. Joan Star frappe
#12 ml quezon st. brgy. Dela paz antipolo City Lanuza, Rydel M. Star frappe
tomas claudio san juan morong rizal Aquino, Mark Angelo Sip fries
     
     
     
MINDANAO AVENUE    
Saint Dominic building door 3 - J Mindanao Avenue Q.C Chavez, Edwin Star frappe
     
     
MARIKINA CITY    
#42 Upper balite 89, brgy fortune, marikina city Gabriel, M. Gerelyn Sip fries
Riverbank Marikina Angeles Leila, Food trear(star frappe/chow meals/heavenn's)
  Manabat Anatoly Heavens Hamburger
     
     
MAKATI CITY    
B1 Rustans alphaland Makati Place 7232 Malugay st. makati city Ng, Janel  
liza b5 t. alonzo st. zero block west rembo makati city Conte, Karen joy / Dayrit Jaymar Star frappe
bangay banghol makati city Saldivar Divine Star frappe
BLK 220 Lot 10 Mullein St Makati City Thess mercado/ Jernice Ann Jaron Star frappe/Heaven's Burger/Chow meals
     
     
MUNTINLUPA    
Star mall alabang Niña Obero Star frappe
South Alabang Ednaida Esteban Gulaman corner
South Alabang Ednaida Esteban Star frappe
2nd floor Polaris Bldg District, Filinvest City Alabang Richard Montelidano Star frappe
     
     
LAGUNA    
Pure Gold san pablo laguna Bumagat, angela Star frappe
Los Baños Laguna Salonga, Cristina Star frappe
blk 36 lot 27 southville 3a brgy  san antonio , san pedro laguna Bibon, Paul Bryan Star frappe
Sunstar Mall Sta Cruz Laguna Anna Jimenea  Star frappe
     
     
     
LA UNION    
a & b huliganga bldg, natl highway, ortiz, naguilian, la union Soriano , Geralidine Starfrappe , Sip fries
Primark mall, purok 5 hillside, san benito sur , aringay, la union Noe,Revelyn Star frappe & Sip fries
San Fernando La Union Ollero, lovella Star frappe 
carlatan , san fernando la union De padua, israel Star frappe
     
     
     
LEYTE    
Corner sta ana. Street burauen leyte Fenomeron, Fe Star frappe
     
     
     
NEGROS    
City Mall, Kabankalan City, Negros Occidental Navales, Howard G. Pizza Delight
Hacienda montilla sipalay negros occidental Ferreras, Camille franchesca Star frappe & Heavens hamburger
metro hypermarket bldg. hernandez st. bacolod city negros Hular, Kris ann L. Star frappe
27st. Lacson St. Balocod City Cyril Miraflor Dimsum Temple
     
     
MANDALUYONG    
shaw centre mall shaw blvd mandaluyong Agustin, Noralie Star frappe
  Arlet Figueroa/ Loiue Anne Santos Dimsum Temple
     
     
     
     
NAGA    
Balatas st. cor magsaysay avenue, naga city Abonal, Lalaine Distributor 
Rosales residence #12 bagumbayan sur, naga city Mildred Rosales/ Cary Ceron Star frappe
     
     
     
NOVALICHES    
Robinson novaliches (Barangay pasong putik, quirino highway novaliches quezon city Aratea, Oscar Star frappe 
  Garnil,Cabrera Star frappe  & Dimsum Temple
quirino hiway sauyo novaliches q.c Cobacha Eden Claire Star frappe & Sip Fries
Robinosons Nova Jose Ramon Ramos Nachos/Waffle
Nova mall Novaliches Bayan Althea Makabenta Starfrrape/Pizza Delite
     
NUEVA VISCAYA & ECIJA    
Central luzon state  university old market bantug munoz nueva ecija Castro, Lalaine Star frappe
purok 2 brgy. San roque cabiao nueva ecija De Roxas, Jhayven Matthew Star frappe
Mac Tower, Maharlika Highway Brgy F.R Marcos San Jose City Nueva Ecija Melvin Hubilo Star frappe
     
     
     
PANGASINAN    
manaog pangasinan Lister , Garcia M. SNACK bar café
san carlos town center, rizal avenue cor. Zamora st. san carlos city, pangasinan Cayabyab, Ruben Star frappe
Urdaneta Pangasinan Columbres Ruth(Lister Garcia) SNACK bar café
Sta Barbarra Pangasinan Diane Rose Lumibao Starfrappe 
Acosta St. Poblacion, Balungao Pangasinan Rose Peralta Sardilla Food trear(Star frappe/Dimsum/Chow meals)
     
     
PALAWAN    
Cliffside building Rizal st. brgy maligaya el nido palawan Socrates, Fernando Star frappe
     
     
     
     
     
PARANAQUE    
Multinational village Lalu, Rhodora snack bar café
Magdalena Arcade, Dalanyag RD San dionisio Paranaque Johnsten Dandan star frappe
     
     
     
PAMPANGA    
Sta cruz. Lubao , Pampanga Santos, Christine C. Star frappe 
arcade mcarthur highway, san vicente apalit, pampanga Villanueva, Math Star frappe 
fields ave. BLGO angeles city pampanga Sanqui Jinky Heavens hamburger
sto nino. Cervantes , guagua, pampanga Lustre, Crisanto Chow meals , starfrappe & heavens hamburger
     
     
Rodriguez Rizal    
22A Mabini Street, Rodriguez Rizal Alyza Marie Alejandro Starfrappe/H'B/Dimsum
     
     
     
     
TANAY Rizal    
Tanay Rizal Vanessa Bias Starfrappe/ Heaven's burger
Xentro Mall Tanay Rizal Jeravy Gonzaga Starfrappe
     
     
     
     
 MANILA    
Baclaran Bagong Melinyo Plaza F.B Harrison Cor. Russal Ave. store Brgy. 79 Metro Manila Ople, Marinel J. S Frappe & H Burger
     
     
     
     
TAGAYTAY    
Brgy Lumil, Sta Rosa Tagaytay Rd. silang Cavite De Luna Erika Star frappe & Heavens Hamburger
     
     
     
TAGUIG CITY    
FTI Taguig Raymon Nicholas Gorres Heaven's Burger
     
     
     
TAWI TAWI    
shawarma house restaurant datu halun st. poblacion bongao tawi tawi Mohammad, Zenaida star frappe & sip fries
     
     
     
     
TARLAC CITY    
POB1 Gerona Tarlac City Corpuz, Gina Star frappe
     
     
     
PASIG    
BLESSING AND PROSPERITY FOOD COURT 2367 p. BURGOS RD. PASAY CITY Alejo, Christopher T.(Maria. Tropicales) Star frappe 
 Malinao food park f. manalo st. malinao pasig Fenis, Jayson Starfrappe & Sip fries
village eats food park Yap, Mark Starfrappe & Pizza Delite
178 M.H del pilar st. Pasig city Gaskin,. Gregory Heaven's Burger
Santolan Pasig City Bernadette Sarmiento Starfrappe/Heaven's Burger
306 Dr. Ssixto Antonio Ave. Caniogan Pasig City Elena Abeleda Food treat(Star frappe/Shawarma/Dimsum)
Napico Street Pasig City Margie Nario Gulaman/Pinoyhotballs/Heaven's
109 pag asa st. Caniogan Pasig City Glenn Paul Santos Star frappe 
#2 E. Hermosa t. San Roque Pateros Pasig Rebecca cruz Heaven's Burger
Dr. Sixto Antonio ave. Rosario Elementary School Anthony Viray Santos Heaven's Burger
     
     
     
     
QUEZON    
Pacific Mall Lucena Quezon Province Reniel Marinduque Star frappe
     
     
     
QUEZON CITY    
LT. FRANCISCO ST. KRUS NA LIGAS QUEZON CITY Purita, Noriega R. Heaven's Hamburger
CIRCLE SM P. TUAZON BRGY. SOCORRO QUEZON CITY Sarmiento, Marlou P.  star frappe
Saint Dominic Building Door 3-J Mindanao avenue Q.C Chavez,Edwin Star Frappe
DW #5 Intrepid plaza bldg e. rodriguez jr. ave brgy bagumbayan quezon city Flores,Martin Star Frappe
shopking commonwealth avenue quezon city Fegason, Thelma star frappe
#24 mine st. cor. Forestry st. vasra quezon city De castro, Ma. Theresa star frappe & Sizzle sisig
Technohub , Quezon city Garcia, Yancy starfrappe
Christina Gunda Commonwealth starfrappe
     
     
     
     
SANTOLAN    
one stop shop lrt 2 santolan  station Unidad, Cindy Star frappe
     
     
SURIGAO    
Brgy 6 Poblacion Dapa, Surigao Del Norte Plaza, Rodney G./ Cuizon Ruchie Marie M Star frappe, Sip fries
     
     
     
     
SAMPALOC MANILA    
1027 Santiago Sampaloc Manila ( tapaat wilcon) Ednaida Estaban Starfrappe/Dimsum/ Chow meals
     
     
     
SAMAR    
J & F Mall Barangay  songco borongan eastern samar Ty, Simplicio T. Star frappe, Poping corn,pinoy hot ball,sip fries
J & F Mall Barangay  songco borongan eastern samar Targa,Shiela Sizzle sisig & Chow meals
catbalogan samar Bartolome, Jessa C. Star frappe & Dimsum Tenple
     
     
     
     
     
     
ZAMBOANGA    
WESTERN  MINDANAO STATE UNIVERSITY CAMPUS,NORMAL RD. BALIWASAN ZAMBOANGA CITY NADZRA APASA STAR FRAPPE, SIP FRIES
Triangle Village, Sta. Cruz, Kabalasan, Zamboanga Sibugay Province Genito, Christine/Angelie A. Food Treat (Sip Fries, Star Frappe, Pizza Delite)
SM Mindpro Mall, La Purisma St, Brgy Zone 111, Zamboanga Citry Sharifa Aini Sadjail Star frappe
     
     
Masa, Rommel A. 17/18 Benluisa bldg. Carreon st. centro east Santiago City 
Crisostomo. Felimon Malvar st. poblacion 38 infanta quezon province
De Belen, John Erick 888 arias st. talon dos las pinas city
Abonal, Lalaine Balatas st. cor magsaysay avenue, naga city
Wallen,Jane Tugegarao City  
ISABELA CITY  
Unit 3 Ground floor San Mateo road, brgy aurora alicia, isabel Mrs. Depiedra,Susan T.
   
TARLAC  
basement, KHS building, romulo blvd. cutcut1, tarlac city Mrs. Corpuz,Joanne 
   
TUGUEGARAO CITY  
College Ave. Brgy caritan sur tuguegarao city, cagayan valley Mrs.Wallen, Jane
   
BAGUIO CITY  
Station 120 Lower General Luna Rd. Baguio City Mrs.Fangon, Christy B.
   
BULACAN  
east 1-2 muzon central terminal market, muzon san jose del monte bulacan Ms.Villarin Aiza
DMC Bldg. (Santrans) Minuyan Proper, City of san jose del monte bulacan Mrs. Esman, Maricel P.
   
NAVOTAS  
Ignacio corner Governor Andres Pascual St. Daanghari Navotas city Mrs. Dejomo Marilou P.
   
MARIKINA  
  Mrs.Yap, Nestor
PANGASINAN  
manaog pangasinan Mr.  Lister , Garcia M.
   
PARANAQUE  
Multinational village Mrs. Lalu, Rhodora
MANILA  
PUP Sta Mesa Manila Mrs. Trinidad, Eriza
   
PANGASINAN  
Urdaneta pangasinan Mr. Aeoine, Manuel
   
   
CAVITE  
Silang Cavite near mulicipality of silang Mrs. Fredge Jacinth
   
BATANGAS  
#8935 DJPMM Access Brgy. Cuta Batangas City Mr. Jonald Bautista

- www.fab.ph

May. 17, 2017

What is Franchising?

Franchising is one of three business strategies a company may use in capturing market share. The others are company owned units or a combination of company owned and franchised units.

Franchising is a business strategy for getting and keeping customers. It is a marketing system for creating an image in the minds of current and future customers about how the company’s products and services can help them. It is a method for distributing products and services that satisfy customer needs.

Franchising is a network of interdependent business relationships that allows a number of people to share:

•A brand identification
•A successful method of doing business
•A proven marketing and distribution system

In short, franchising is a strategic alliance between groups of people who have specific relationships and responsibilities with a common goal to dominate markets, i.e., to get and keep more customers than their competitors.

There are many misconceptions about franchising, but probably the most widely held is that you as a franchisee are “buying a franchise.” In reality you are investing your assets in a system to utilize the brand name, operating system and ongoing support. You and everyone in the system are licensed to use the brand name and operating system.

The business relationship is a joint commitment by all franchisees to get and keep customers. Legally you are bound to get and keep them using the prescribed marketing and operating systems of the franchisor.

To be successful in franchising you must understand the business and legal ramifications of your relationship with the franchisor and all the franchisees. Your focus must be on working with other franchisees and company managers to market the brand, and fully use the operating system to get and keep customers.

Other franchisees and company operated units are not your competition. The opposite is true. They and you share the task of establishing the brand as the dominant brand in all markets entered and reinforcing the customer’s familiarity with and trust in the brand. So in this respect you are working as a team with others in the system. Other franchisees share with you the responsibility for quality, consistency, convenience, and other factors that define your franchise and insure repeat business for everyone. Increasing the value of the brand name is a shared responsibility of the franchisor and franchisee.

An “ownership mentality” destroys the reason franchised and company-operated units are successful. Think about it. If you think you “bought” a franchise, you become an “owner” and begin to think and act like an owner. You will want to change the system because of your needs, you will wonder what you are paying the royalty for, and you will begin thinking of other franchisees as your competitors. For these and many other reasons you do not want to think of yourself as an “independent owner.”

As a franchisee you own the assets of your company, which you have chosen to invest in someone else’s brand and operating system and ongoing support. You own the assets of your company, but you are licensed to operate someone else’s business system.

Finally, your desire to become a franchisee must be grounded in your belief that you can be more successful using someone else’s brand and operating according to their systems and methods, than you could if you opened up your own independent business and competed against them. You want to look for a franchisor who is building a system of interdependent franchisees who are committed to getting and keeping customers, to growing faster than the market, to growing faster than the competitors, and to do all of that with high margins. When you discover a franchisor who understands this relationship, you have a franchisor worth your consideration. - www.fab.ph